We usually see automaker ads featuring slick cars making their way down mountainous paths. Or these days, bold stunts featuring autonomous-driving capabilities on the racetrack. But Volkswagen's latest spot has a new selling point. The promotion for the 2016 Volkswagen Passat centers on two young boys left alone in a parked car while their dad runs a quick errand. What do they do to pass the time? Mess around on the Passat’s App-Connect infotainment system. This vision of the not-too-distant future comes in at No. 5 with 2,520,406 views. Also new this week is Jaguar's Dubai-centered "Fashion and Automotive Design," ranked fourth with 2,737,728 views; Toyota's "Wolf Pack," ranked sixth with 2,436,193 views; and Chevrolet’s "A New Generation Has Arrived," ranked 10th with 908,260 views.
Kia NA This week (True Reach): 15,315,121 Last week: 1
All-New 2017 GMC Acadia
GMC NA This week (True Reach): 3,244,229 Last week: 2
Toyota NA This week (True Reach): 3,057,592 Last week: 7
Fashion and Automotive Design
Jaguar NA This week (True Reach): 2,737,728 Last week: NEW
2016 Passat Q1/Q2
Volkswagen Mediacom This week (True Reach): 2,520,406 Last week: NEW
Toyota NA This week (True Reach): 2,436,193 Last week: NEW
Dream Car Art Contest 2015
Toyota Saatchi & Saatchi Fallon Tokyo This week (True Reach): 1,770,386 Last week: 8
Mazda NA This week (True Reach): 1,334,241 Last week: 10
Lexus NA This week (True Reach): 1,208,911 Last week: 5
A New Generation Has Arrived
Chevrolet NA This week (True Reach): 908,260 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.