Nissan's pulling off the gloves with its newest Titan truck -- in the most flattering way possible. In its latest viral video, "Shoulders of Giants," Nissan starts off what would seem like a normal, sentimentally sweet spot with paeans to leadership. We see scenes of firefighters battling a blaze and coaches supporting football players. Toward the end of the video, Nissan drops the shade. The narrator, speaking now to historic truck leadership, name-checks "Chevy, Ford, Dodge" as "those who’ve gone before us." The message? Those three brands defined the past -- and Nissan is the future. This is all under the guise of paying respect. Snap! The spot enters our list at No. 4 with 4,186,888 views. There's no shortage of new viral videos this week thanks to the 2016 Detroit auto show and Consumer Electronics Show in Las Vegas this month. Scroll down to watch videos from GMC, Kia, Lexus, Land Rover, Infiniti and Mazda.
Kia NA This week (True Reach): 7,368,338 Last week: 1
All-New 2017 GMC Acadia
GMC NA This week (True Reach): 5,469,821 Last week: NEW
Kia NA This week (True Reach): 4,498,569 Last week: NEW
Shoulders of Giants
Nissan TBWA\Chiat\Day This week (True Reach): 4,186,888 Last week: NEW
Lexus NA This week (True Reach): 2,406,216 Last week: NEW
Land Rover NA This week (True Reach): 2,270,463 Last week: NEW
Toyota NA This week (True Reach): 1,836,333 Last week: Returnee
Dream Car Art Contest 2015
Toyota Saatchi & Saatchi Fallon Tokyo This week (True Reach): 1,715,069 Last week: 7
Infiniti NA This week (True Reach): 1,491,513 Last week: NEW
Mazda NA This week (True Reach): 1,291,285 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.