AN Traction Viral Videos
Viral video rankings for week of 1/19/16

Nissan trolls truck competitors

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Nissan's pulling off the gloves with its newest Titan truck -- in the most flattering way possible.

In its latest viral video, "Shoulders of Giants," Nissan starts off what would seem like a normal, sentimentally sweet spot with paeans to leadership. We see scenes of firefighters battling a blaze and coaches supporting football players. Toward the end of the video, Nissan drops the shade. The narrator, speaking now to historic truck leadership, name-checks "Chevy, Ford, Dodge" as "those who’ve gone before us." The message? Those three brands defined the past -- and Nissan is the future. This is all under the guise of paying respect. Snap!

The spot enters our list at No. 4 with 4,186,888 views.

There's no shortage of new viral videos this week thanks to the 2016 Detroit auto show and Consumer Electronics Show in Las Vegas this month. Scroll down to watch videos from GMC, Kia, Lexus, Land Rover, Infiniti and Mazda.

1
-58%
Kia X-Car
Kia X-Car Kia
NA
This week
(True Reach): 7,368,338

Last week: 1
 
2
NEW
All-New 2017 GMC Acadia
All-New 2017 GMC Acadia GMC
NA
This week
(True Reach): 5,469,821

Last week: NEW
 
3
NEW
Kia CES
Kia CES Kia
NA
This week
(True Reach): 4,498,569

Last week: NEW
 
4
NEW
Shoulders of Giants
Shoulders of Giants Nissan
TBWA\Chiat\Day
This week
(True Reach): 4,186,888

Last week: NEW
 
5
NEW
Lexus LC
Lexus LC Lexus
NA
This week
(True Reach): 2,406,216

Last week: NEW
 
6
NEW
#Hibernot
#Hibernot Land Rover
NA
This week
(True Reach): 2,270,463

Last week: NEW
 
7
Returnee
Beyond Possible
Beyond Possible Toyota
NA
This week
(True Reach): 1,836,333

Last week: Returnee
 
8
-4%
Dream Car Art Contest 2015
Dream Car Art Contest 2015 Toyota
Saatchi & Saatchi Fallon Tokyo
This week
(True Reach): 1,715,069

Last week: 7
 
9
NEW
Q60
Q60 Infiniti
NA
This week
(True Reach): 1,491,513

Last week: NEW
 
10
NEW
The Proposal
The Proposal Mazda
NA
This week
(True Reach): 1,291,285

Last week: NEW
 
Tags: Viral Video

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