Honda journeys into the mind of one of its designers, and the trip is fantastic. In "The Dreamer," Honda emphasizes creativity as it opens up an artist's head to see what's inside. Out comes the 2016 Civic, which proceeds to navigate through a lush dream world. The 2016 Civic won the North American Car of the Year award at the 2016 Detroit auto show. The spot's set to Empire of the Sun's groovy track "Walking on a Dream." The spot enters our list at No. 4 with 2,247,364 views. Watch it and more new spots from Kia, Jaguar, BMW and Audi below.
Kia NA This week (True Reach): 17,555,267 Last week: 1
Intelligent Safe Technology
Kia NA This week (True Reach): 3,854,687 Last week: NEW
Jaguar XJ vs. The Jetman
Jaguar NA This week (True Reach): 2,855,415 Last week: NEW
Honda NA This week (True Reach): 2,247,364 Last week: NEW
Audi NA This week (True Reach): 2,032,316 Last week: 2
BMW NA This week (True Reach): 1,996,383 Last week: NEW
Dream Car Art Contest 2015
Toyota Saatchi & Saatchi Fallon Tokyo This week (True Reach): 1,783,473 Last week: 6
Project Soul_Autonomous Driving 360 VR
Kia NA This week (True Reach): 1,584,536 Last week: NEW
The Beginning of N
Hyundai NA This week (True Reach): 1,168,379 Last week: 3
Audi e-tron quattro
Audi NA This week (True Reach): 1,126,288 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.