Christmas is over, and Nissan's here to help with the cleanup. In its latest spot to go viral, the automaker found a new use for the six-figure GT-R sports car: taking down the Christmas tree. In the spot, a fully geared driver carefully winds the end of a string of lights onto a GT-R fender. The other end is wrapped around a still-decorated Christmas tree, ornaments and all. A little gas and a lot of spin later, the tree's nearly naked. We spot two ornaments and the star left. The spot comes in at No. 8 with 1,592,710 views. Also new this week are spots from Porsche and BMW. Watch them all below.
Kia NA This week (True Reach): 7,896,334 Last week: 1
Audi NA This week (True Reach): 4,733,266 Last week: 2
The Beginning of N
Hyundai NA This week (True Reach): 4,294,675 Last week: 4
The Car Triathalon Powered by Pure Energy
Hyundai NA This week (True Reach): 3,379,070 Last week: 6
Poetry Brought to the Track
Porsche NA This week (True Reach): 3,319,653 Last week: NEW
Dream Car Art Contest 2015
Toyota Saatchi & Saatchi Fallon Tokyo This week (True Reach): 1,979,331 Last week: 7
Nissan NA This week (True Reach): 1,611,785 Last week: Returnee
Undecorating the Tree with a Nissan GT-R
Nissan NA This week (True Reach): 1,592,710 Last week: NEW
Audi A4 360 Virtual
Audi NA This week (True Reach): 1,554,358 Last week: 8
BMW NA This week (True Reach): 1,536,172 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.