New Ford Credit COO felt 'sense of belonging' from the get-go

Falotico: Assumes new roles Jan. 1.

Ford Credit’s new COO Joy Falotico says she knew Ford Motor Co. would be a good fit for her from the moment she interviewed with the automaker in the late ’80s.

Falotico, 48, is Ford Credit’s executive vice president of marketing and sales, Americas and strategic planning. Her new role was detailed in a statement on Tuesday along with a series of Ford Motor leadership changes. Falotico also has been elected a Ford Motor corporate officer. She will assume both roles on Jan. 1.

Falotico’s career at Ford Motor started in 1989 with an entry-level position in customer service in Kansas City.

Upon taking her first job with Ford, Falotico said, she “felt a sense of belonging in the interview process,” she told Automotive News earlier this year.

The company was full of opportunities, she said. “But also, my family was a Ford family. My father drove, and still drives, Ford pickup trucks. My mother had the old Thunderbirds when they were bigger, and she had a Grand Marquis and a Town Car.”

Through the economic downturn and financial crisis from 2008-10, Falotico helped restructure Ford Credit’s business in the U.S. and Europe. In her current position, she oversees the captive’s Americas operations, including finance, and leads global marketing, sales and strategic planning.

“Everything we get to touch in marketing globally, working with Ford, working with dealers and working in all the different regions, has been a good experience,” she said.

Falotico was named to Automotive News’ 2015 list of 100 Leading Women in the North American Auto Industry.

Falotico said in an emailed statement that she is honored to accept the new role at Ford Credit and contribute to Ford Motor’s growth.

“I look forward to working with our teams around the world to continue to enhance our support of Ford, our Ford and Lincoln dealers, and our customers,” she said.

Ford Credit has been without a COO since Bernard Silverstone, 60, was promoted to Ford Credit CEO, as well as Ford Motor Co. group vice president, in January 2013.

You can reach Hannah Lutz at hlutz@crain.com

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