AN Traction Viral Videos
Viral video rankings for week of 10/27/15

Audi’s uncomfortable R8 introduction

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Audi channels Requiem for a Dream in its spot “The Eye - Experience the all-new Audi R8.”

In the Darren Aronofsky film about drug addition, whenever a character would indulge in narcotics, the camera would uncomfortably focus on their pupil as it dilated in response to the rush of drugs.

In its spot, Audi goes for the same effect. Nearly the entire first half of the 30-second video focuses on an Audi R8 driver’s pupil as it dilates and contracts. While the allusion most likely is not intentional, the feeling the spot elicits is the same.

The spot enters our list at No. 9 with 1,369,627 views.

Also new this week is Hyundai’s “Control the Light,” ranked second by Visible Measures with 2,962,273 views, and Mercedes-Benz’s “Happy Back to the Future Day,” ranked third with 2,557,151 views.

Top 10 Viral Videos of the Week
1
79%
Back to the Future
Back to the Future Toyota
Saatchi & Saatchi L.A.;Droga5
This week
(True Reach): 6,695,107

Last week: 2
 
2
NEW
Control the Light
Control the Light Hyundai
Innocean USA
This week
(True Reach): 2,962,273

Last week: NEW
 
3
NEW
Happy Back to the Future Day
Happy Back to the Future Day Mercedes-Benz
NA
This week
(True Reach): 2,557,151

Last week: NEW
 
4
Returnee
The Lexus Hoverboard
The Lexus Hoverboard Lexus
CHI & Partners
This week
(True Reach): 2,254,041

Last week: Returnee
 
5
-13%
Push The Limits
Push The Limits Peugeot
BETC Paris
This week
(True Reach): 2,125,481

Last week: 5
 
6
-12%
Sand Circuit
Sand Circuit Hyundai
Innocean Worldwide Seoul
This week
(True Reach): 1,754,341

Last week: 6
 
7
-3%
Vertical Street
Vertical Street Kia
Innocean Worldwide Seoul
This week
(True Reach): 1,451,454

Last week: 9
 
8
Returnee
We Own Work
We Own Work Ford
NA
This week
(True Reach): 1,411,167

Last week: Returnee
 
9
NEW
The all-new Audi R8
The all-new Audi R8 Audi
NA
This week
(True Reach): 1,369,627

Last week: NEW
 
10
Returnee
#FeelAgain
#FeelAgain Nissan
NA
This week
(True Reach): 1,170,931

Last week: Returnee
 
Tags: Viral Video

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