Holiday Special: Subscribe for $1.52/week.

Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

The Chargers take on the look of the Hot Wheels Stormtrooper cruiser.

The Force is with Dodge.

The automaker provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker’s release of Star Wars: The Force Awakens merchandise.

Uber users were able to ride in the Star Wars First Order Stormtrooper Chargers for free by using the code HOTWHEELSFF.

The Chargers take on the look of the Hot Wheels Stormtrooper cruiser.

Riders received an official Star Wars: The Force Awakens Hot Wheels diecast car.

Hot Wheels officials said they picked the Charger because it “embodies the look and feel of the Hot Wheels Stormtrooper diecast car and is sure to turn heads when traversing on the streets of NYC on ‘Force Friday.’”

A Fiat Chrysler Automobiles spokeswoman said the Hot Wheels collaboration is a one-time promotion that is independent of the company’s recently announced promotional partnership with Lucasfilm for the upcoming movie.

The Walt Disney Co., which owns the Star Wars franchise, on Friday began a global rollout of merchandise -- including toys, comics, books and clothing -- related to the new movie, which premieres in December.

Reuters contributed to this report.

The force is with Dodge. Stormtrooper-inspired #Dodge #Chargers are on the loose today in New York City. Uber users can...

Posted by Automotive News on Friday, September 4, 2015

You can reach Vince Bond Jr. at vbond@crain.com -- Follow Vince on Twitter: @VinceBond86

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters