Auto retailing thrives on new. New vehicles. New marketing methods and advertising campaigns. And new blood. Meet the men and women who make up the fourth annual Automotive News listing of 40 Under 40 Retail: 40 up-and-comers who already are making their mark in dealerships. These individuals are applying the lessons of the past with the techniques of today to carry vehicle retailing into the future. And they're delivering astounding results.
40 Under 40 Video
|POSITION:||Internet manager, Corwin Chrysler-Dodge-Jeep-Ram, Fargo, N.D.|
Amy Bannor has seen a lot of the country while helping the Corwin family institute and improve sales practices at its eight new-vehicle and two used-only stores.
Bannor wrote training manuals for Corwin Automotive Group at its Fargo, N.D., headquarters before becoming new-car sales manager at the group's store in Kalispell, Mont. -- making her the first woman to hold that post within the group -- and then at the group's former stores in Jefferson City, Mo. Then she came back to Fargo.
In just six months since she took her current job as head of the Internet department at Corwin Chrysler-Dodge-Jeep-Ram, the store has improved from selling vehicles to about 13 percent of the customers who sent leads to 28 percent, Bannor said.
Performance is in the details, she said. Bannor has trained the five-person department to respond to any request for information, which the group considers a lead, within five minutes of receiving it, she said. That quick response is crucial to getting the prospects while they are still in shopping mode and possibly still on a computer or smartphone.
By being quicker on the draw and bolstering digital marketing, the result is 20 to 40 additional new- and used-vehicle sales from the department per month, she said.
Bannor said she has grown professionally through her posts with Corwin Automotive.
But as a Harley-Davidson motorcycle owner and enthusiast, she said she'd like to continue exploring the highways around Fargo for a while in her latest job, adding, "I'm a Midwest girl."