For the second straight month, a big decline in Honda Accord deliveries dragged down the automaker’s U.S. monthly sales results.
American Honda sold 130,068 vehicles last month, down 1.8 percent as sales of the Accord midsize sedan fell by 20 percent, the second-straight month in which Accord deliveries declined by at least a fifth.
The drop in volume for the venerable midsize sedan prompted Honda Division sales to slip 2.7 percent to 115,194 last month. The Accord’s overall impact on the brand was limited by a 56 percent surge in Fit subcompact sales and record April light-truck deliveries at the Honda Division.
Sales of Honda’s best-selling model, the CR-V compact crossover, rose 3.4 percent to 29,452 and Pilot sales gained 28 percent to 11,222 units.
With a redesigned Pilot and all-new HR-V subcompact crossover arriving soon, Honda is well-positioned to capitalize on strong demand for pickups, crossovers and SUVs that led to a 11 percent increase in U.S. light-truck sales industrywide last month, Jeff Conrad, Honda Division senior vice president and general manager, said in a statement.
“With the CR-V and current Pilot selling so well, and the HR-V and all-new Pilot soon entering the market, our truck lineup is set to drive a very strong 2015 for the Honda brand,” Conrad said. “Though the scales are definitely tipped toward trucks at the moment, we're really pleased at how Fit, Civic and Accord continue to outperform their rivals in the retail marketplace."
TLX gains steam
Acura Division reversed a March decline to post a 5.3 percent gain on strong sales of the new TLX sedan.
Honda’s luxury division sold 14,847 last month as TLX sales totaled 4,093 units, exceeding 4,000 for the third month since its U.S. sales debut in August. Acura has billed the TLX as a replacement for both the TL and TSX sedans. The last time those two nameplates topped 4,000 units was May 2013.
Sales of Acura’s RDX and MDX crossovers slipped last month by single digits, which Acura boss Mike Accavitti attributed to switching production lines over to build freshened 2016 models of the crossovers.
“The Acura TLX has renewed momentum that will continue to grow in the months ahead as it makes major inroads in the tough luxury sedan market,” said Accavitti, Acura Division senior vice president and general manager. “Despite tight supply during the transition from outgoing 2015 models to newly refreshed 2016 models, the RDX and MDX continued to perform exceptionally well in April.”