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Jaguar’s efforts to make the XF seem like something special have risen to a new level.
Specifically, a level up high above the River Thames in London. In “#NoOrdinary,” the luxury carmaker suspends the XF on two high wires, and the car crosses the river, in a stunt that mimics the antics of French tightrope walker Philippe Petit. Judging from the video, the XF’s safety was assured by a number of precautions.
The spot enters our viral video rankings at No. 3 with 2,070,444 views.
Jaguar’s second spot to make our list, “Stand Out,” presents the XF in earthier tones.
The car is covered in dirt, which then gets blown off by a fan powered through the XF’s own acceleration. The spot is ranked fifth by Visible Measures with 1,398,973 views.