Viral video rankings for week of 4/7/15

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BMW is calling it the world's first reverse April Fools' Day joke, but it could just as easily be seen as a prank on everyone in Auckland, New Zealand, not named Tianna Marsh.

Marsh was the first to answer an "April Fools" ad in her local paper that promised a straight swap of your old car for a brand new BMW. A joke, right? Not so fast. The video, from DDB Auckland, generated 1,664,064 views last week to top our list of viral videos.

Coming in a close second was Ford's tie-up with the ABC Network latenight show Jimmy Kimmel Live!, where regular Guillermo Rodriguez is challenged to prepare a taco in a Ford Focus ST driven by a stunt driver. That video generated 1,582,424 views last week.

NEW

World-first Reverse April Fool's Day

BMW
DDB Auckland

This week
(True Reach): 1,664,064
Last week: NEW

NEW

Millennials

Ford

NA
This week
(True Reach): 1,582,424
Last week: NEW

-8%

AWD SUV

Kia
NA
This week
(True Reach): 1,192,301
Last week: 2

NEW

From Riyahd to Rome

Nissan
NA
This week
(True Reach): 922,643
Last week: NEW

-5%

Penn & Teller

Mazda
Berlin Cameron United
This week
(True Reach): 478,239
Last week: 9

-56%

Jr. Driver

Subaru
Carmichael Lynch
This week
(True Reach): 414,033
Last week: 4

-78%

TDI Golden Sisters

Volkswagen
Deutsch Los Angeles
This week
(True Reach): 410,555
Last week: 1

NEW

Street Nights

Nissan
NA
This week
(True Reach): 388,097
Last week: NEW

-58%

View from the Child Seat

Subaru
Carmichael Lynch
This week
(True Reach): 341,448
Last week: 5

NEW

HR-V Selfie Edition

Honda
NA
This week
(True Reach): 334,835
Last week: NEW

Source: Visible Measures

Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

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Tags: Viral Video