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Viral video rankings for week of 3/24/15

Subaru's play for families

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Subaru wants to focus on the family in two new spots that made our viral video rankings this week.

Both “Jr. Driver” and “View from the Child Seat” use Subaru vehicles’ reliability and longevity as selling points for parents. In the first, a dad offers his 5-year-old son the keys to a 2015 Subaru Legacy. The kid then imagines all of the daily frustrations that go with the freedom of driving: being the family chauffeur, getting parking tickets, dealing with traffic.

He begs off, but the spot emphasizes that though “it may be quite a while before he’s ready,” the Legacy will still be there. “Jr. Driver,” comes in at No. 3 with 1,016,407 views. “View from the Child Seat,” which tracks a 2015 Forester through the life of a child, comes in at No. 4 with 893,836 views.

Both spots come from Carmichael Lynch.

Also new this week is Toyota’s “2015 1 For Everyone Sales Event” campaign, ranked sixth by Visible Measures with 703,358 views.

Top 10 Viral Videos of the Week
1
19%
TDI Golden Sisters
TDI Golden Sisters Volkswagen
Deutsch Los Angeles
This week
(True Reach): 3,059,645

Last week: 1
 
2
-10%
The SUV that treats you right
The SUV that treats you right Honda
NA
This week
(True Reach): 1,671,056

Last week: 2
 
3
NEW
Jr. Driver
Jr. Driver Subaru
Carmichael Lynch
This week
(True Reach): 1,016,407

Last week: NEW
 
4
NEW
View from the Child Seat
View from the Child Seat Subaru
Carmichael Lynch
This week
(True Reach): 893,836

Last week: NEW
 
5
-15%
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 833,960

Last week: 4
 
6
NEW
2015 1 For Everyone Sales Event
2015 1 For Everyone Sales Event Toyota
Saatchi & Saatchi
This week
(True Reach): 703,358

Last week: NEW
 
7
-7%
Compact Sedan Technology
Compact Sedan Technology Toyota
NA
This week
(True Reach): 521,462

Last week: 7
 
8
-29%
Penn & Teller
Penn & Teller Mazda
Berlin Cameron United
This week
(True Reach): 449,406

Last week: 6
 
9
-2%
Chevy Truck Month 2015
Chevy Truck Month 2015 Chevrolet
NBS
This week
(True Reach): 430,596

Last week: 9
 
10
-22%
Hertz Radar
Hertz Radar Mazda
Berlin Cameron United
This week
(True Reach): 400,741

Last week: 8
 
Tags: Viral Video

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