AN Traction Viral Videos
Viral video rankings for week of 3/10/15

Car commercial plays trick on viewers' mind

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Skoda has a new spot capturing attention online.

“Fabia Attention Test,” from AIS London for the European carmaker’s bite-size hatchback, leverages aspects of the human mind to perform a trick on the viewer. The single-shot spot focuses on a Skoda Fabia sitting on a street as the narrator details how its “attention-stealing design” may cause passersby to stop and stare.

That doesn’t happen. But as the viewer is watching, small, imperceptible changes are occurring to the scene. Changes so small that the human mind, which prioritizes everything to cut out the clutter, doesn’t even register them. Before you know it ... well, watch the video to find out.

Skoda’s spot tops our list at No. 1 with 2,907,397 views.

Also new this week is Honda’s “The SUV that treats you right,” ranked second by Visible Measures with 1,444,966 views; Porsche’s “Striking Soon,” ranked sixth with 658,589 views; and Toyota’s “Compact Sedan Technology,” ranked ninth with 465,456 views.

Top 10 Viral Videos of the Week
1
NEW
Fabia Attention Test
Fabia Attention Test SKODA
AIS London
This week
(True Reach): 2,907,397

Last week: NEW
 
2
NEW
The SUV that treats you right
The SUV that treats you right Honda
NA
This week
(True Reach): 1,444,966

Last week: NEW
 
3
-12%
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 1,146,555

Last week: 3
 
4
48%
AWD SUV
AWD SUV Kia
NA
This week
(True Reach): 1,125,539

Last week: 5
 
5
7%
Conquer All Conditions
Conquer All Conditions Nissan
TBWA Toronto
This week
(True Reach): 670,035

Last week: 7
 
6
NEW
Striking Soon
Striking Soon Porsche
NA
This week
(True Reach): 658,589

Last week: NEW
 
7
-81%
Penn & Teller
Penn & Teller Mazda
Berlin Cameron United
This week
(True Reach): 629,489

Last week: 1
 
8
8%
Hertz Radar
Hertz Radar Mazda
Berlin Cameron United
This week
(True Reach): 547,283

Last week: 9
 
9
NEW
Compact Sedan Technology
Compact Sedan Technology Toyota
NA
This week
(True Reach): 465,456

Last week: NEW
 
10
-60%
TDI Golden Sisters
TDI Golden Sisters Volkswagen
Deutsch Los Angeles
This week
(True Reach): 407,693

Last week: 4
 
Tags: Viral Video

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