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AN Traction Viral Videos
Viral video rankings for week of 2/3/15

BMW's touchdown; Volvo's interception

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BMW dominated the viral charts by poking fun at early doubts of the Internet.

In “Newfangled Idea,” the luxury automaker plowed the depths of the Internet abyss and pulled up a 1994 clip of news anchors Katie Couric and Bryant Gumbel confused at the emergence of the new global communication platform. “What is Internet anyway?” Gumbel asks. Twenty-one years later, we see the anchors riding around in an i3, similarly confused. The message: “Big ideas take a little getting used to.”

The spot, from KBS, comes in at No. 1 with 12,368,696 views.

Other automakers whose spots are new to the rankings? Nissan’s “#withdad” is ranked fifth with 3,119,666 views; Mazda’s “Penn & Teller” is ranked sixth with 2,399,472 views; and Kia’s “The Perfect Getaway” comes in seventh with 2,107,423 views.

Lastly, in another show of force for the Internet, Volvo sneaked onto our post-Super Bowl viral video coverage without having a game-day TV spot at all. Eschewing the million-dollar ad buy, Volvo instead rolled out “The Greatest Interception Ever,” a social media campaign specifically focused on leveraging other automakers Super Bowl ads to give away Volvo vehicles.

The campaign had its doubters, but it still ranked eighth with 1,794,767 views. But greatest interception ever? We think New England Patriots player Malcolm Butler would have something to say about that.

Top 10 Viral Videos of the Week
1
NEW
Newfangled Idea
Newfangled Idea BMW
KBS
This week
(True Reach): 12,368,696

Last week: NEW
 
2
265%
Super Bowl 2015
Super Bowl 2015 Toyota
Saatchi & Saatchi Los Angeles
This week
(True Reach): 8,922,483

Last week: 2
 
3
184%
The Big Race
The Big Race Mercedes-Benz
Merkley & Partners
This week
(True Reach): 6,039,545

Last week: 3
 
4
-9%
Save the Australian Open
Save the Australian Open Kia
NA
This week
(True Reach): 5,019,149

Last week: 1
 
5
NEW
#withdad
#withdad Nissan
TBWA/Chiat/Day Los Angeles
This week
(True Reach): 3,119,666

Last week: NEW
 
6
NEW
Penn & Teller
Penn & Teller Mazda
Berlin Cameron United
This week
(True Reach): 2,399,472

Last week: NEW
 
7
NEW
The Perfect Getaway
The Perfect Getaway Kia
David & Goliath
This week
(True Reach): 2,107,423

Last week: NEW
 
8
NEW
Greatest Interception
Greatest Interception Volvo
Mindshare
This week
(True Reach): 1,794,767

Last week: NEW
 
9
-8%
What Do You Drive?
What Do You Drive? Mazda
Berlin Cameron United
This week
(True Reach): 798,641

Last week: 6
 
10
Returnee
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 795,076

Last week: Returnee
 
Tags: Viral Video

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