|Top Videos of the Year|
|Top Videos of All Time|
BMW dominated the viral charts by poking fun at early doubts of the Internet.
In “Newfangled Idea,” the luxury automaker plowed the depths of the Internet abyss and pulled up a 1994 clip of news anchors Katie Couric and Bryant Gumbel confused at the emergence of the new global communication platform. “What is Internet anyway?” Gumbel asks. Twenty-one years later, we see the anchors riding around in an i3, similarly confused. The message: “Big ideas take a little getting used to.”
The spot, from KBS, comes in at No. 1 with 12,368,696 views.
Other automakers whose spots are new to the rankings? Nissan’s “#withdad” is ranked fifth with 3,119,666 views; Mazda’s “Penn & Teller” is ranked sixth with 2,399,472 views; and Kia’s “The Perfect Getaway” comes in seventh with 2,107,423 views.
Lastly, in another show of force for the Internet, Volvo sneaked onto our post-Super Bowl viral video coverage without having a game-day TV spot at all. Eschewing the million-dollar ad buy, Volvo instead rolled out “The Greatest Interception Ever,” a social media campaign specifically focused on leveraging other automakers Super Bowl ads to give away Volvo vehicles.
The campaign had its doubters, but it still ranked eighth with 1,794,767 views. But greatest interception ever? We think New England Patriots player Malcolm Butler would have something to say about that.