Acura to take NSX orders in summer

It will decide which dealers get cars ‘sooner rather than later’

Accavitti, with the NSX this month at the Detroit auto show, says dealer requirements to carry the supercar will be finalized "sooner rather than later.” Acura will begin taking orders for the much-anticipated sports car this summer. Photo credit: ACURA

SAN FRANCISCO -- Acura will begin taking orders for its much-anticipated NSX sports car this summer, but it has not yet decided which dealers will carry it, executives told dealers Friday at the 2015 NADA convention.

“We’re still putting together the requirements necessary to service the car,” Acura General Manager Mike Accavitti told Automotive News. All Acura dealers will have the option to sell the NSX, but some may opt out because of its service requirements.

Acura didn’t say when it would finalize the dealer network carrying the NSX, but “we want to make it sooner rather than later,” Accavitti said.

Dealers are also expecting a boost in U.S. sales this year as Acura launches redesigns of the ILX entry-level sedan and RDX compact crossover, as well as restructures its leasing program to compete with German luxury automakers.

“We’ve changed the structure of our incentives to make leasing more attractive,” Accavitti said. The automaker also is having dealers train sales associates to educate consumers on the benefits of leasing.

Dealers have high hopes that the new ILX, which reaches showrooms next month, will be a strong seller in Acura’s five-model lineup. Though crossovers -- namely the RDX and larger MDX -- continue to lead the brand, Acura has struggled with deliveries of its cars, which fell 15 percent last year.

Overall, Acura’s U.S. deliveries edged up 1 percent to 167,843 in 2014, in a market that advanced 6 percent.

“We’ve got to attract people who are 23 to 40,” said John Connelly, president of Acura Columbus in Dublin, Ohio. “We need volume, and this is a volume car.”

You can reach Jaclyn Trop at jtrop@crain.com -- Follow Jaclyn on Twitter: https://twitter.com/jaclyntrop

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