AN Traction Viral Videos
Viral video rankings for week of 1/20/15

Acura touts heritage in NSX spot

Play button Previous Weeks
Play button Top Videos of the Year
Play button Top Videos of All Time

Acura has come out swinging in its marketing push for the new NSX.

In “The Acura NSX,” the automaker taps into its brand history in racing to emphasize that the new supercar comes from reliable stock. By mixing archival footage of an earlier NSX with later renditions, Acura hammers in the message that its latest effort is “30 years in the making,” as the on-screen text states.

The spot debuts on our viral video rankings at No. 4 with 988,010 views.

Also new this week, Hyundai's “The All New” ranked second with 1,278,234 views; Land Rover’s “#Hibernot Snow Day” ranked third with 1,276,141 views; Nissan’s “Icy Bridge” ranked sixth with 850,586 views; Toyota’s “Kids Explain” ranked ninth with 341,618 views; and Porsche’s “Above It All” ranked 10th with 324,127 views.

Top 10 Viral Videos of the Week
1
45%
Save the Australian Open
Save the Australian Open Kia
NA
This week
(True Reach): 7,738,233

Last week: 1
 
2
NEW
The All New
The All New Hyundai
Innocean
This week
(True Reach): 1,278,234

Last week: NEW
 
3
NEW
#Hibernot Snow Day
#Hibernot Snow Day Land Rover
RKCR/Y&R
This week
(True Reach): 1,276,141

Last week: NEW
 
4
NEW
The Acura NSX
The Acura NSX Acura
NA
This week
(True Reach): 988,010

Last week: NEW
 
5
Returnee
Focus Groups
Focus Groups Chevrolet
Commonwealth
This week
(True Reach): 920,813

Last week: Returnee
 
6
NEW
Icy Bridge
Icy Bridge Nissan
TWBA Toronto
This week
(True Reach): 850,586

Last week: NEW
 
7
-12%
10 Steps to Break a GWR
10 Steps to Break a GWR Nissan
NA
This week
(True Reach): 796,839

Last week: 2
 
8
-18%
2015 Camry
2015 Camry Toyota
Saatchi & Saatchi
This week
(True Reach): 513,561

Last week: 4
 
9
NEW
Kids Explain
Kids Explain Toyota
FRANK
This week
(True Reach): 341,618

Last week: NEW
 
10
NEW
Above It All
Above It All Porsche
NA
This week
(True Reach): 324,127

Last week: NEW
 
Tags: Viral Video

25

Shares

Newsletters