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What’s the best way to describe a car’s newest technology without sounding cliche? By comparing it to a superbaby that derives his power from a robotic suit, of course.
Hyundai Worldwide ends 2014 on a strange note with “Exobaby” from the Viral Factory. The spot focuses almost entirely on a child whose exoskeleton suit gives him superhuman strength (advanced high-strength steel) and awareness (blind-spot detection). Not to leave viewers confused, the narrator spells it out at the end: “Let’s be honest: The baby in the suit is you in a new Hyundai. You get it?”
Yes, Hyundai. Yes, we do.
The spot, which entered our list Dec. 23, hit critical mass in the past week, shooting to No. 1, with 10,118,210 views.
New this week is Kia’s “Rediscovered,” ranked sixth with 1,648,666 views, and Ford’s “Limitless,” ranked ninth with 805,009 views.