Honda sets November record on crossover volume; Acura gains 2%

A sustained appetite for big and small crossovers lifted American Honda Motor Co.’s sales 5 percent to 121,814 units in November.

The Honda division set a November record, with sales up 5 percent to 106,957 vehicles. Sales for Acura rose 2 percent to 14,857 units. But for the year through November, the group’s U.S. sales have barely budged above 2013 levels.

Honda’s newly redesigned CR-V crossover and Fit subcompact reported record November sales, with CR-V sales surging 38 percent to 32,378 units. Sales for the Fit jumped 55 percent to 6,421 units.

Honda’s Pilot crossover also reported a double-digit sales increase, rising 13 percent to 9,228 units. Together, the CR-V and the Pilot lifted Honda truck sales to a best-ever November with sales up 18 percent to 51,735 vehicles.

"While the market seems to be constantly changing, Honda products continue to march on with strong performances month after month," said Jeff Conrad, general manager of the Honda division. "Even with plummeting gas prices, compact models like the CR-V and Fit continue to resonate with buyers."

Acura’s new TLX midsize sedan combined with the ILX compact sedan to drive sales for the brand’s car lineup up nearly 30 percent to 6,208 vehicles. Sales for the ILX rose 4 percent to 1,652 units.

The 3-month-old TLX sold 4,223 units, remaining Acura’s second-best selling vehicle, after the MDX midsize crossover. Honda said tight supply of some TLX configurations kept the new sedan from surpassing its October sales of 4,890 units.

"The strength of Acura sedans is clearly on the rise since bringing the hot-selling TLX to market in late summer," said Mike Accavitti, Acura division general manager. "And with demand outstripping supply, we see even more upside potential with TLX and the rest of our sedan lineup in the coming months."

You can reach Jaclyn Trop at jtrop@crain.com -- Follow Jaclyn on Twitter: https://twitter.com/jaclyntrop

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