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Chevrolet enters our weekly viral video rankings by pandering to the basest instincts of its audience.
In “Focus Groups,” from Commonwealth, the carmaker touts the 2015 Colorado while parodying the convention of marketing focus groups to test brand impressions. “Can a truck make you more handsome? More dependable? More rugged?” asks a deep-voiced narrator. The answer: Yes! According to groups of children, single women, "mature" individuals (read: elderly) and men with beards.
This (most likely) unscientific study comes in at No. 3 in our rankings, with 1,179,316 views.
Also new this week is Alfa Romeo's "MiTo Junior," ranked ninth by Visible Measures with 845,187 views, and Ford's "Applause," ranked 10th with 833,854 views.