AN Traction Viral Videos
Viral video rankings for week of 11/11/14

Honda's double-sided ad touts sinister Civic R

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Honda's latest entry to rank in our weekly viral video list is a two-in-one surprise. 

"The Other Side," from Wieden + Kennedy, takes the image of the family-friendly Civic and clashes it with the seemingly dangerous underworld of the Civic Type R concept. Billed as a "double-sided story," viewers can switch between two different storylines in the same video by pressing the "R" button on the keyboard.

The first story, set against cheery music and a sunny day, shows a man picking his daughters up from school. The other, ominous and dark, shows the same man escorting two dangerous-looking fellows somewhere sinister.

In the end, we see that it's one man living two different parts of his life.

The campaign enters our list at No. 2, with 1,115,294 views.

Also new this week is Renault's "Pit Stop," ranked 10th with 422,021 views.

Top 10 Viral Videos of the Week
1
-63%
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(True Reach): 1,708,534

Last week: 1
 
2
NEW
The Other Side
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This week
(True Reach): 1,115,294

Last week: NEW
 
3
38%
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4
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5
47%
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(True Reach): 895,142

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6
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(True Reach): 776,926

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7
-51%
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(True Reach): 503,500

Last week: 2
 
8
-16%
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(True Reach): 471,429

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9
-8%
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(True Reach): 459,685

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10
NEW
Pit Stop
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This week
(True Reach): 422,021

Last week: NEW
 
Tags: Viral Video

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