AN Traction Viral Videos
Viral video rankings for week of 11/4/14

Lexus teams with Hollywood for short films

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Lexus is getting more and more creative with its marketing, shown by a partnership with Hollywood producers The Weinstein Company to create two short films from new directors.

"Market Hours," from director Jon Goldman, follows a day-dreaming security guard who imagines what goes on inside the heads of the sellers at the market he patrols. While his absent-mindedness threatens his job, it does win him the affection of his crush: the bakery attendant, who watches as the guard saves an escaped dog. The film comes in at No. 2 with 1,019,983 views. Look out for the Lexus cameo at the 5:50 mark.

Also new this week is Ford's "Swap Your Ride," ranked sixth by Visible Measures with 609,480 views; Jeep's "Tales of the Trailhawk 2014," ranked 562,257 views; and Scion's "For the Driven," ranked ninth with 499,122 views.

Top 10 Viral Videos of the Week
1
698%
Matthew McConaughey and the MKC
Matthew McConaughey and the MKC Lincoln
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This week
(True Reach): 4,594,484

Last week: 8
 
2
NEW
Market Hours
Market Hours Lexus
NA
This week
(True Reach): 1,019,983

Last week: NEW
 
3
15%
The 3,000-Mile Test Drive
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This week
(True Reach): 963,913

Last week: 7
 
4
-30%
Hockenheim
Hockenheim Audi
NA
This week
(True Reach): 881,445

Last week: 2
 
5
-22%
Dodge Brothers
Dodge Brothers Dodge
Wieden + Kennedy (Portland)
This week
(True Reach): 722,368

Last week: 6
 
6
NEW
Swap Your Ride
Swap Your Ride Ford
NA
This week
(True Reach): 609,480

Last week: NEW
 
7
-47%
Blue Pill
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This week
(True Reach): 574,988

Last week: 4
 
8
NEW
Tales of the Trailhawk 2014
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GlobalHue
This week
(True Reach): 562,257

Last week: NEW
 
9
NEW
For the Driven
For the Driven Scion
ATTIK
This week
(True Reach): 499,122

Last week: NEW
 
10
Returnee
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This week
(True Reach): 485,268

Last week: Returnee
 
Tags: Viral Video

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