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Nissan brand rolls to 13th record month

U.S. sales of the Nissan Rogue hit an October record of 14,685 last month.

NASHVILLE -- Rising Sentra, Versa and Rogue volumes gave Nissan Division its 13th consecutive record sales month in October.

The brand sold 94,072 vehicles for the month, an increase of 15 percent over October 2013.

Sentra rose 56 percent from a year ago, tallying 13,129 sales. Versa increased 29 percent to 11,097, and Rogue sales totaled 14,685, up 14 percent.

The results were also record October sales volumes for the Sentra and Rogue, as well as for the electric Leaf, which increased 29 percent from a year ago to 2,589 sales.

Fred Diaz, senior vice president for Nissan U.S. sales, marketing and operations, attributed the results to higher consumer confidence, helped in part by falling gasoline prices.

“The market is hitting hard now,” Diaz says. “We have a lot of pent-up demand out there.

“But it’s one thing for the market to be delivering at the volume it is. You’ve still got to have the right products on hand when customers come through the door.”

Diaz also believes consumers are coming into showrooms with healthier household finances than a year ago. As a result, they are having an easier time getting financed, he said: “We’ve been very pleased by the acceptance rate of our customers.”

Infiniti sales fell by 1 percent for October, despite gains from the Q50 sedan and QX60 crossover. Q50 sales were up 16 percent to 2,964.

The two brands combined tallied 103,117 cars and trucks for the month, a 13 percent increase over October 2013.

You can reach Lindsay Chappell at lchappell@crain.com

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