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AN Traction Viral Videos
Viral video rankings for week of 9/23/14

Smart's safety-centric hit

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Earlier this year, Volkswagen's "Eyes on the Road" rocketed to the top of our auto brand viral video rankings with its safety-focused public service announcement. Apparently that wasn't an aberration, as Smart now commands the No. 1 position with a spot meant to crack down on jay-walking.

"The Dancing Traffic Light," created by BBDO, aims to make waiting at the crosswalk more fun by taking the classic flashing stop-and-wait man and animating it to dance. The agency set up a booth in in a busy public square that invited passersby in to dance, with their motion being captured and mimicked by a life size traffic light. These were then displayed at crosswalks. According to the video, 81 percent more people stopped at a red light than with regular traffic lights. The spot topped our list with 1,426,210 views.

Also new this week is Porsche's enthusiast-focused "Believers," ranked seventh by Visible Measures with 324,771 views; and Ford's "What's Your Focus Story?" It ranked ninth with 268,492 views.

Top 10 Viral Videos of the Week
1
NEW
The Dancing Traffic Light
The Dancing Traffic Light Smart
BBDO
This week
(True Reach): 1,426,210

Last week: NEW
 
2
Returnee
2016 Mazda MX-5 Reveal
2016 Mazda MX-5 Reveal Mazda
NA
This week
(True Reach): 1,105,849

Last week: Returnee
 
3
3%
Don't Touch My Dart
Don't Touch My Dart Dodge
Wieden + Kennedy Portland
This week
(True Reach): 1,001,106

Last week: 2
 
4
-4%
Animals
Animals Kia
David & Goliath
This week
(True Reach): 450,051

Last week: 3
 
5
24%
The 3,000
The 3,000 Hyundai
Innocean Worldwide
This week
(True Reach): 396,924

Last week: 6
 
6
-12%
Warriors
Warriors Subaru
NA
This week
(True Reach): 354,565

Last week: 4
 
7
NEW
Believers
Believers Porsche
Porsche
This week
(True Reach): 324,771

Last week: NEW
 
8
-12%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 281,401

Last week: 5
 
9
NEW
What's Your Focus Story?
What's Your Focus Story? Ford
NA
This week
(True Reach): 268,492

Last week: NEW
 
10
-81%
Matthew McConaughey and the MKC
Matthew McConaughey and the MKC Lincoln
Hudson Rouge New York
This week
(True Reach): 242,366

Last week: 1
 
Tags: Viral Video

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