Nissan boosted 15% by multiple nameplates

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NASHVILLE -- Nissan Division reported rising U.S. demand in August across its product portfolio.

The division sold 125,224 cars and light trucks last month in the United States, up 15 percent from August 2013. Multiple nameplates made significant gains, including the Versa subcompact, Sentra compact, Altima midsize sedan, Maxima large sedan, Rogue compact crossover and Leaf electric car.

For the month, Versa sales rose 46 percent from August 2013 to 14,630. Sentra sales increased 36 percent to 17,182, Altima climbed 4 percent to 32,153, Maxima rose 62 percent to 6,110 and Leaf increased 32 percent to 3,186.

Rogue sales rose 24 percent to a record 21,419 for the month, despite being crimped by low inventories, said Fred Diaz, senior vice president for Nissan sales and marketing and operations.

“It was an all-time best month for Rogue with virtually no incentives,” Diaz said. “Our inventory in general is a little lower than it usually is. If we had more Rogues, we probably could have sold them all last month. It’s a very hot product, and we’re way overperforming for our expectations.”

Diaz said Nissan continues to trim incentive spending.

“Our year-over-year incentive spend is down $300 per unit, year to date,” he said. “The product is resonating and the dealers are performing and it’s all working.

“We’re running this ship in a very disciplined manner, with sustainable profitability being the goal for both our dealers and ourselves.”

Overall Nissan North America sales were 134,388, up 12 percent year over year.

At the Infiniti luxury brand, August sales dropped 23 percent to 9,164 from August 2013.

Steady sales gains from the Q50 sedan could not counter the volume decline of Infiniti’s other nameplates.

Infiniti dealers sold 2,655 Q50s, a 9 percent increase from a year earlier, when the nameplate was just being introduced.

You can reach Lindsay Chappell at lchappell@crain.com.


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