Don't just wholesale that old trade-in

Last year River Town Honda in Grandville, Mich., embraced older, high-mileage trade-ins instead of selling them at near-zero profit to wholesalers. General Manager Rick Clift says the decision has lead to "the biggest single piece to our growth." River Town markets the older vehicles under the moniker "Budget Row collection" both in a special section of its lot and online. The store is selling 25 to 30 such vehicles a month at an average net profit of $700.

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