Register now for free access to - this week only.

Can't judge client's ability to pay

To the Editor:

In "The incentives debate: Who's being 'stupid'?" (Aug. 25), American Honda's John Mendel warned rivals who are luring customers with longer loans and courting risky subprime buyers: "You're probably pulling people out of used cars into a new car that maybe they can't afford."

I learned many years ago that you cannot be a judge of your customer's financial ability to purchase a vehicle.

If a client wants a certain vehicle and can obtain financing to get it, he will -- if not from you, then from someone else.

Does Best Buy advise its customers to buy the 50-inch screen and not the 60-inch one because of their economic status?

You're treading on thin ice here. It's not like we're selling immoral or illegal paraphernalia.

They're just cars.


Portage, Ind.

The writer has worked in automotive retailing for many years.



ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.