Can't judge client's ability to pay
To the Editor:
In "The incentives debate: Who's being 'stupid'?" (Aug. 25), American Honda's John Mendel warned rivals who are luring customers with longer loans and courting risky subprime buyers: "You're probably pulling people out of used cars into a new car that maybe they can't afford."
I learned many years ago that you cannot be a judge of your customer's financial ability to purchase a vehicle.
If a client wants a certain vehicle and can obtain financing to get it, he will -- if not from you, then from someone else.
Does Best Buy advise its customers to buy the 50-inch screen and not the 60-inch one because of their economic status?
You're treading on thin ice here. It's not like we're selling immoral or illegal paraphernalia.
They're just cars.
The writer has worked in automotive retailing for many years.