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Topping our auto brand viral video rankings this week is Audi's sponsorship of the 66th Primetime Emmy Awards.
The spot brings together AMC's Breaking Bad stars Bryan Cranston and Aaron Paul and Seinfeld alum and current star of HBO's VEEP Julia Louis-Dreyfus. Cranston and Paul play pawn shop owners on a reality TV show called "Barely Legal Pawn," a pointed parody of real-life History Channel show "Pawn Stars." Cranston and Paul are tough negotiators when dealing with Dreyfus (playing herself), who is trying to pawn her Primetime Emmy award.
The six-minute spot, created by PMK*BNC, is filled with meta-Emmy jokes, such as Paul and Dreyfus insisting to Cranston that supporting actor awards (which Paul and Dreyfus have won) are in fact better than leading actor awards (which Cranston has won). Audi's face-time in the spot is minimal. Nonetheless, the spot rocketed up the chart to No. 1 with 6,662,857 views.
Also new this week is Mazda's "2014 Mazda Winning Line," ranked third by Visible Measures with 829,213 views; Hyundai's "The Rocket Launch," ranked eighth with 329,854 views; and Honda's "Drive By Compliments," ranked ninth with 291,538 views.