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Topping our auto brand viral video rankings this week is Audi's sponsorship of the 66th Primetime Emmy Awards.

The spot brings together AMC's Breaking Bad stars Bryan Cranston and Aaron Paul and Seinfeld alum and current star of HBO's VEEP Julia Louis-Dreyfus. Cranston and Paul play pawn shop owners on a reality TV show called "Barely Legal Pawn," a pointed parody of real-life History Channel show "Pawn Stars." Cranston and Paul are tough negotiators when dealing with Dreyfus (playing herself), who is trying to pawn her Primetime Emmy award.

The six-minute spot, created by PMK*BNC, is filled with meta-Emmy jokes, such as Paul and Dreyfus insisting to Cranston that supporting actor awards (which Paul and Dreyfus have won) are in fact better than leading actor awards (which Cranston has won). Audi's face-time in the spot is minimal. Nonetheless, the spot rocketed up the chart to No. 1 with 6,662,857 views.

Also new this week is Mazda's "2014 Mazda Winning Line," ranked third by Visible Measures with 829,213 views; Hyundai's "The Rocket Launch," ranked eighth with 329,854 views; and Honda's "Drive By Compliments," ranked ninth with 291,538 views.

Top 10 Viral Videos of the Week
1
NEW
Barely Legal Pawn
Barely Legal Pawn Audi
PMK*BNC
This week
(True Reach): 6,662,857

Last week: NEW
 
2
10%
Don't Touch My Dart
Don't Touch My Dart Dodge
Wieden + Kennedy Portland
This week
(True Reach): 2,558,215

Last week: 1
 
3
NEW
2014 Mazda Winning Line
2014 Mazda Winning Line Mazda
Berlin Cameron United
This week
(True Reach): 829,213

Last week: NEW
 
4
0%
Toyota Clearance Event
Toyota Clearance Event Toyota
Saatchi & Saatchi
This week
(True Reach): 558,502

Last week: 3
 
5
-23%
STROBE
STROBE Lexus
CHI & Partners
This week
(True Reach): 391,094

Last week: 4
 
6
2%
The Epic Driftmob
The Epic Driftmob BMW
Interone BBDO
This week
(True Reach): 378,972

Last week: 6
 
7
-63%
The Compromise Ends
The Compromise Ends Hyundai
NA
This week
(True Reach): 362,978

Last week: 2
 
8
NEW
The Rocket Launch
The Rocket Launch Hyundai
NA
This week
(True Reach): 329,854

Last week: NEW
 
9
NEW
Drive By Compliments
Drive By Compliments Honda
Solly Communications
This week
(True Reach): 291,538

Last week: NEW
 
10
-31%
Be the Hero
Be the Hero Toyota
Burrell Communications Chicago
This week
(True Reach): 289,092

Last week: 5
 
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