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Settlement allows Mercedes to award dealership to Alabama's Saban

Alabama Coach Nick Saban's attorney issued a public statement late Friday saying that the proposed new Alabama dealership with partner, Baton Rouge Mercedes dealer Joe Agresti, will now go forward.

NASHVILLE -- A plan by Mercedes-Benz USA to award a dealer franchise in Alabama to Crimson Tide football coach Nick Saban and a business partner can move forward now that litigation with a longtime Mercedes dealer there has been settled.

With three national titles for the Tide, Saban occupies a social position in Alabama that is approximately equal to Julius Caesar’s in imperial Rome.

So imagine the surprise at Crown Automobile, which has been the Mercedes-Benz dealer in Birmingham for 40 years, when it learned last year that Mercedes had quietly awarded the champion football coach and his business partner a letter of intent to open a new Benz dealership in ... Birmingham.

Crown filed suit late last year against Mercedes-Benz USA to stop the deal. Crown charged that putting any second Mercedes dealer into the Birmingham market would violate Crown’s franchise agreement. The suit also complained -- without ever mentioning Saban -- that the development had tackled Crown’s plan to sell its store. News of the proposed new competitor had cause an unnamed purchaser to back out, the suit alleged.

Earlier this year, Crown subpoenaed Coach Saban to testify this fall and bring all his notes and emails on the proposed dealership. But on Friday, just days before the start of Alabama’s football season, Crown and the factory reached a confidential out-of-court settlement.

Saban’s attorney issued a public statement late Friday saying that the proposed new Alabama dealership with Saban and his partner, Baton Rouge Mercedes dealer Joe Agresti, will now go forward.

Donna Boland, a spokeswoman for Mercedes-Benz USA, said in an email that Agresti originally approached the automaker with the proposal to open the dealership with Saban.

"Our feeling, then and now, is that the goodwill the coach brings with him, Joe Agresti’s business acumen and the enthusiasm they both have for this dealership, is going to make for a very successful enterprise," Boland wrote in the email late Friday.

Without the settlement, the coach would have reported to court on Nov. 3 -- just days before his big game against Southeast Conference rival LSU.


August 22, 2014


On behalf of my clients, Nick Saban and Joe Agresti, please accept the following statement regarding the announcement of the settlement agreement between Mercedes-Benz USA and Crown Automobile Co.:

As reported, Mercedes-Benz USA and Crown Automobile Co. have settled the lawsuit filed by Crown last year which sought to prevent the opening of a new Mercedes dealership by Nick Saban and Joe Agresti. The terms of the settlement are confidential and we are not at liberty to discuss in more detail. It remains the case that Coach Saban and Mr. Agresti have a letter agreement with Mercedes-Benz to own a dealership in the Birmingham market and they are excited about the future of Mercedes in Alabama. The original plan to locate the dealership in Irondale has not changed and we continue to work with City leaders to facilitate that development.

You can reach Lindsay Chappell at

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