DETROIT -- Chevrolet will offer a bold new trim package on light-duty Silverado pickups for the 2015 model year, adding some pizzazz to its highest-volume models.
Chevy will offer a package named Rally 2, available on All Star editions of the '15 Silverado 1500 LT crew cab and double cab trucks, General Motors said today. The All Star edition is among the best-selling Silverado models.
The Rally 2 package includes a body-colored grille and a black bowtie badge, 22-inch black alloy wheels, black tubular side steps and black mirror caps and door handles. The truck also features black stripes on the hood and tailgate.
The model will get mechanical and interior upgrades too, including a trailering package with a hitch and automatic locking rear differential. Inside, it will come equipped with extra touches like a 10-way power driver seat, remote start and backup camera.
It will come standard with the Silverado's base 4.3-liter V-6 engine.
A lighter package for Silverado lower- and mid-trim LS and LT models, Rally 1, will include the cosmetic features, the trailering additions, 17-inch rims and some of the interior extras.
The Rally packages are intended to "strengthen our position in the mid-price segment," Chevy spokesman Tom Wilkinson said.
"We wanted to offer something to appeal to the everyday buyer who wants something different from what their buddy is driving," he said.
The high-end of the Silverado lineup remains the High Country edition and the Z71 off-road model in the LTZ trim.
The Rally packages are reminiscent of the FX appearance package on the 2014 F-150. They also take aim at a new Sport package that will roll out with the launch of the redesigned ’15 F-150 late this year.
GM said Chevy dealers can order double-cab Rally models starting on Sept. 4. Crew cab orders begin in early October. GM did not announce pricing.
Silverado sales were down 1 percent this year through July, to 282,776 vehicles. F-series sales were flat while Ram sales rose 19 percent.
“The Rally Edition packages will let customers add an aggressive new look to this great all-around performer,” John Fitzpatrick, Silverado's senior marketing manager, said in a written statement.