Following on the heels of Toyota’s suburban hip-hop parody, Nissan employs Bret Michaels, of “Every Rose Has Its Thorn” fame, to sing his take on “Endless Love” to Nissan’s commercial vans. Created by TBWA\Chiat\Day Los Angeles, the spot shows Michaels getting a tattoo of a van, serenading vehicles during testing and smashing a guitar on one of them (Don’t worry, the guitar is made of balsa wood.). The four-minute spot is either genius or grating, depending on your opinion of glam metal. Either way, it enters our ranking at No. 10 with 263,794 views in the last week. Also new this week is Toyota’s annual spot for its “Toyota Clearance Event,” ranked third by Visible Measures with 558,368 views in the past week.
Don't Touch My Dart
Dodge Wieden + Kennedy Portland This week (True Reach): 2,323,025 Last week: 2
The Compromise Ends
Hyundai NA This week (True Reach): 970,916 Last week: 5
Toyota Clearance Event
Toyota Saatchi & Saatchi This week (True Reach): 558,368 Last week: NEW
Lexus CHI & Partners This week (True Reach): 509,847 Last week: 6
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 418,329 Last week: 9
The Epic Driftmob
BMW Interone BBDO This week (True Reach): 369,938 Last week: 1
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 315,458 Last week: 4
One Tank Adventure
Ford Team Detroit This week (True Reach): 302,729 Last week: 7
Desert Drifting Baseball
Scion NA This week (True Reach): 274,700 Last week: 10
Nissan TBWA\Chiat\Day Los Angeles This week (True Reach): 263,794 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.