Dealer website provider Search Optics acquires DigiGo

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Search Optics, a growing provider of dealer websites and digital marketing services, said today it purchased KPA’s DigiGo division, formerly known as TK Carsites.

Terms were not disclosed.

DigiGo provides websites to several hundred dealerships and has expertise in using content and links to help customers get top positions on Google and other search engines on the free portion of search pages, said Christian Fuller, chief relationship officer for Search Optics. That positioning on Google is called search engine optimization.

Those DigiGo customers will be added to Search Optics’ current customer base of about 1,000 dealerships and automakers, Fuller said.

Search Optics has been growing during the past two years on the strength of contracts with Chrysler and other automakers that have certified Search Optics as a vendor that dealers can use and be eligible for advertising reimbursement.

Search Optics provides a full line of digital marketing services, including websites, Google advertising, banner ads on online shopping sites and re-targeted ads -- ads that use cookie-tracking code to follow a shopper from a dealer website to other sites.

With the acquisition, Search Optics has about 250 employees, 15 percent of whom came from DigiGo, Fuller said. The company intends to keep the DigiGo name and maintain DigiGo’s offices in Costa Mesa, Calif.

Search Optics is based in San Diego, with a major automotive office in suburban Detroit.

You can reach David Barkholz at dbarkholz@crain.com. -- Follow David on Twitter and


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