Simplify communication? Marketers will tell how at seminar
Clockwise, from top-left: Angelo, Audi of America; Mahoney, Chevrolet; Shahani, VW of America; VanDyke, Lincoln.
With the advancement of social media, the resurgence of advertising on network TV and the challenge of traditional print campaigns, how are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?
Four influential automotive marketers will speak on those topics Sept. 23 at the Automotive News Marketing Seminar at the New York Marriott Marquis.
"The Digital Factor: Simplifying Communication Across Multiple Channels" is the theme of this year's event.
The panel discussion includes top marketers in the industry:
Loren Angelo, director of marketing at Audi of America.
Tim Mahoney, Chevrolet's global chief marketing officer and global marketing operations leader at General Motors.
Vinay Shahani, vice president of marketing at Volkswagen of America
Matt VanDyke, Lincoln's global director.
The New York event attracts more than 600 members of the East Coast marketing community.
Admission is $295, or $2,750 for a table of 10.
The networking reception starts at 11:30 a.m., and lunch begins promptly at 12:30 p.m.