Ford's big launch year includes 2 icons
Detroit-based Bradford Wernle has reported on Ford Motor Co. since 2011. He also covered Ford of Europe from 1998 to 2005 while working at Automotive News Europe in London.
The Ford brand has spent several years focusing on vehicles that struck at the heart of segments once dominated by imports: crossovers and mid-sized sedans.
For the 2015 model year, Ford is returning to its roots with redesigned versions of two crucial home-market mainstays: the F-150, Ford's best-selling and most profitable vehicle, and the Mustang pony car, the brand's image standard-bearer.
The redesigns are significant for different reasons. The F-150 gets an aluminum-intensive body and the Mustang targets buyers in global markets.
Ford has lots more on its plate, including a redesigned Edge crossover and a new commercial van, the Transit, replacing the E series.
Here is a look at the Ford brand's future product plans.
You can reach Bradford Wernle at email@example.com.