National TV coverage also planned for Saturday

Detroit 3 and others ready to roll at annual Dream Cruise

National TV coverage also planned for Saturday

The Woodward Dream Cruise will be covered by TV stations owned by ABC and Scripps Broadcasting.
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Editor's note: An earlier version of this story misstated the length of the Woodward Dream Cruise.

Muscle cars abound at the annual Woodward Dream Cruise outside Detroit -- and this year is no exception.

Classic car enthusiasts and gearheads will flock to the 16-mile, four-lane stretch of Woodward Avenue on Saturday, whether it be to cruise in their vintage whips or set up camp along the route to watch the parade of historical wheels.

The Dream Cruise, which celebrates its 20th anniversary this year, attracts more than 1 million people and about 40,000 classic cars annually.

For those who can’t make it to Detroit this year, coverage of the cruise will be aired nationally courtesy of WXYZ, the media partner for the Woodward Dream Cruise. A one-hour program will broadcast on TV stations owned and operated by ABC and Scripps Broadcasting in 75 U.S. markets on Saturday.

Pregame

Chrysler kicked things off with a roar today with the reveal of the Dodge Charger SRT Hellcat at Vinsetta Garage, a restaurant and bar on Woodward, as Dodge continues to celebrate its 100th anniversary.

The Charger Hellcat, powered by the 707-hp supercharged 6.2-liter Hellcat engine, will make its public debut at Saturday’s cruise. The Hellcat-powered Charger is expected to hit dealerships later this year, but pricing was not announced.

Also today, General Motors is showcasing the personal collections of some members of its design staff. The event features more than 100 vehicles, including vintage Chevrolets, Pontiacs, Cadillacs, Oldsmobiles and other collectible classics.

Celebrating the Motor City

The Detroit 3 will have a strong presence during the cruise designed to showcase the cars that made the Motor City. Some of the events are:

• GM’s Chevrolet brand is the presenting sponsor of the cruise. Chevy’s newest performance vehicle, the 2015 SS, will be on display in Birmingham, a Detroit suburb. The SS will be joined by the 2015 Colorado and the vehicle stars of Transformers: Age of Extinction, including the iconic Bumblebee Camaro.

• Chevrolet’s display also will celebrate the brand’s heritage with a collection of classic cars, such as a 1929 Landau and a 1971 Cheyenne.

• Chevrolet’s service rescue squad, a fleet of six Silverados, will be on call to aid cruisers who stall, overheat or run out of gas, GM said in a statement.

• Ford Motor Co., as usual, will host Mustang Alley. Mustang enthusiasts will flock to a strip of 9 Mile Road in Ferndale, another suburb, in their classic, modern and modified Mustangs.

• ASC, founded by the late Heinz Prechter in 1965, also will be present, celebrating almost 50 years of teaming with automakers to produce specialty cars and components with a display of vintage cars.

• Nissan Motor Corp. will host its first Dream Cruise event with a private viewing party and a morning cruise. On Saturday, Nissan will roll out the GT-R, Juke Nismo RS, 360Z Nismo and Datsun 240Z. On display will be the 2015 GT-R Nismo and the 1970 Datsun 1600.

You can reach Nora Naughton at nnaughton@crain.com.


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