New to our rankings of auto brand viral videos is a musical rendition from Toyota. Toyota’s “Swagger Wagon” is a hip-hop send-up of suburban family life featuring Busta Rhymes. The three-minute music video, created by Saatchi & Saatchi Los Angeles, touts the benefits of the Toyota Sienna minivan. It is ranked fourth by Visible Measures with 802,955 views. Dodge’s “Don’t Touch My Dart” features a new Dart owner desperately protecting the car from a friend intent on scratching it. It’s ranked second by Visible Measures with 2,263,792 views. Also new this week is Hyundai’s “The Compromise Ends,” ranked fifth with 479,098 views, and Honda’s “Summer Cheerance,” ranked eighth with 337,206 views.
The Epic Driftmob
BMW Interone BBDO This week (True Reach): 6,685,099 Last week: 1
Don't Touch My Dart
Dodge Wieden + Kennedy Portland This week (True Reach): 2,263,792 Last week: NEW
Empty Car Convoy
Hyundai Innocean Worldwide Seoul This week (True Reach): 2,238,849 Last week: Returnee
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 802,955 Last week: NEW
The Compromise Ends
Hyundai NA This week (True Reach): 479,098 Last week: NEW
Lexus CHI & Partners This week (True Reach): 470,849 Last week: Returnee
One Tank Adventure
Ford Team Detroit This week (True Reach): 342,465 Last week: 4
Honda RPA This week (True Reach): 337,206 Last week: NEW
Be the Hero
Toyota Burrell Communications Chicago This week (True Reach): 320,272 Last week: Returnee
Desert Drifting Baseball
Scion,Dude Perfect NA This week (True Reach): 316,248 Last week: 3
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.