Brand debuts in 'Forza Motorsport 5' video game

A (virtual) Rolls-Royce for the masses

Brand debuts in 'Forza Motorsport 5' video game

The $287,400 Rolls-Royce Wraith has been meticulously re-created inside and out for “Forza Motorsport 5.”
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For the first time, video gamers can take a Rolls-Royce for a spin.

Rolls-Royce Motor Cars debuted the Wraith in “Forza Motorsport 5” on the Xbox One today, a historic moment for driving game enthusiasts and an example of the branding opportunities automakers see in video games.

Gamers can download the superluxury fastback coupe for free.

The Wraith, which has a 624-hp V-12 engine and sells for $287,400, including shipping, has been meticulously re-created inside and out. Gamers can examine the vehicle in detail in the Forzavista showcase mode.

Dan Greenawalt, creative director of Forza Motorsport developer Turn 10 Studios, told TopSpeed.com that interior details include the Wraith’s starlight headliner. Greenawalt said the headliner’s fiber optic bulbs are “woven into the roof liner [to] create the illusion of starlight overhead and add that extra touch of opulence that Rolls-Royce fans expect.”

The automaker said the Wraith is offered in 12 color combinations.

“We are delighted to mark a first in video game history by introducing Wraith, the most powerful Rolls-Royce ever made, into ‘Forza Motorsport 5.’ The game will provide players with a new level of excitement by exploring the iconic features of Wraith,” said Marc Mielau, Rolls-Royce’s general manager of marketing, in a statement.

“We are proud to present this compelling combination of refined superluxury and poised dynamism in such a new and immersive way.”

Other cars available in today’s content update include the 2015 Ford Mustang GT that hasn’t yet arrived in dealerships, and the Infiniti Q50 Eau Rouge concept that was unveiled in January during the Detroit auto show.

You can reach Vince Bond Jr. at vbond@crain.com. -- Follow Vince on Twitter


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