BMW drifted past the competition last week, topping our viral video ranking and beating the No. 2 video by more than 3.6 million views. "The Epic Driftmob," created by Interone BBDO, touts the handling of BMW's new 2 series with professional drivers drifting in tight patterns along a roundabout. The video drew 4,625,599 views, according to Visible Measures. Drifting was a theme last week, as Scion also entered our top 10 ranking with another drifting video, "Desert Drifting Baseball," for the 2015 Scion FR-S. The video generated 896,799 views, taking the third slot. Coming in second with 917,924 views was Nissan's horror film spoof, "Gas Station." The video, crafted by TBWA Toronto, depicts evil gas nozzles attacking an unsuspecting driver, who is saved by a passerby in a Nissan Sentra who, of course, doesn't need to fill up. Also new this week was Ford's "#PlayYourPart," which came in at No. 5 with 382,486 views.
The Epic Driftmob
BMW Interone BBDO This week (True Reach): 4,625,599 Last week: NEW
Nissan TBWA Toronto This week (True Reach): 917,924 Last week: NEW
Desert Drifting Baseball
Scion NA This week (True Reach): 896,799 Last week: NEW
One Tank Adventure
Ford Team Detroit This week (True Reach): 440,422 Last week: 4
Ford NA This week (True Reach): 382,486 Last week: NEW
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 226,045 Last week: 6
Toyota NA This week (True Reach): 201,895 Last week: 3
Summer Clearance July 2014
Honda NA This week (True Reach): 201,028 Last week: 7
Fiesta Movement 2013
Ford Team Detroit This week (True Reach): 194,383 Last week: 10
History of Manchester United Shirt
Chevrolet Commonwealth //McCann This week (True Reach): 193,272 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.