American Honda volume slides 4%

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American Honda Motor Co. had a rocky July, with sales falling 4 percent from a year earlier to 135,908 vehicles, in a market that rose 9 percent overall.

Sales dropped 2 percent at Honda Division, to 123,428 vehicles, and 18 percent at Acura, to 12,480, the company said today.

Honda’s light-truck deliveries, a bright point elsewhere in the industry in July, slid 5 percent while car volume dropped 3 percent.

American Honda’s sales have fallen in five of the first seven months of this year, bringing the year-to-date total to 875,344, off 1 percent.

“Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL,” Mike Accavitti, Acura’s general manager, said in a statement. “We’re confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year.”

Two of the company’s core models -- the Honda Accord and CR-V -- posted sales gains in July. Honda sold 35,073 Accords in July, up 11 percent, and 28,522 CR-Vs, up 5 percent.

But sales of the Civic, the brand’s second-highest volume nameplate, slid 7 percent to 30,038. And the Odyssey, Pilot and Ridgeline also posted sales declines of more than 15 percent. The 2015 Odyssey goes on sale Saturday Aug 2.

Sales of Honda’s redesigned Fit edged up 1 percent to 5,115.

Acura had a particularly bad month, with lower sales for every sedan. The TL tumbled 60 percent and sales of the TSX collapsed 72 percent. Both vehicles are being phased out in favor of the TLX, which has not yet gone on sale.

The MDX was the only Acura to post a gain in July, rising 13 percent to 6,283 vehicles. The RDX crossover, the brand’s second highest-volume nameplate, posted a 10 percent sales drop, to 3,532.

You can reach Nora Naughton at nnaughton@crain.com.


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