Nissan North America sold 121,452 vehicles in the United States in July, a gain of 11 percent from the year-ago month, giving Nissan a monthly record for July. Nissan has set corresponding monthly records each month this year.
Through the first seven months of the year, Nissan group U.S. sales are up 13 percent to 825,929.
Strong sales of the Versa and Sentra have driven the increases, said Fred Diaz, senior vice president for Nissan sales, marketing, parts and service
“The new product portfolio that we have launched and are continuing to launch is the building block,” Diaz said in an interview.
He said pricing discipline and close contact with dealers, with whom Nissan holds monthly face-to-face meetings, have strengthened the company.
TrueCar Inc., the online vehicle shopping site, said that Nissan and General Motors were the only automakers to cut incentive spending in July. Diaz, citing Power Information Network data, said Nissan’s incentive spending declined $125 per vehicle to $2,139, while the industry overall rose $190 per vehicle.
That contrasts with past years, when Nissan spent heavily on incentives, he said, and indicates that “we are trying to manage the business profitably.”
Nissan brand sales rose 12 percent to 112,914 in July.
Sales of the Leaf electric vehicle rose 62 percent, to 3,019. Diaz said that Nissan’s “No Charge to Charge” promotion, which provides two years of free public EV charging for buyers, has been popular with shoppers.
Sales of the Altima mid-sized sedan fell 10 percent in July. Nissan cut fleet sales of the Altima, Diaz said, but was also hurt by heavy incentive spending in the mid-sized car segment where several automakers are running out old models.
Nissan cut incentives on the Altima by $75 while average spending in the segment rose by $240, he said, citing PIN data.
Through the first seven months of the year, Nissan brand has sold 758,050 vehicles, an increase of 13 percent from the same period in 2013.
Infiniti’s U.S. sales rose 10 percent in July from the year-earlier month to 8,538. For the first seven months, Infiniti is up 13 percent, with sales of 67,879.
Main drivers for Infiniti were the new Q50 sedan with sales of 2,461, and the seven-passenger QX60 crossover, which was down 19 percent but was still the brand’s No. 2 seller.
Nissan has at times outsold key rival Honda in the United States. But in July, the Nissan group trailed American Honda Motor Co., which moved 135,908 vehicles.