Toyota plans to name $69,000 fuel-cell vehicle Mirai, report says

Toyota hopes for a 300-mile range on the FCV, which is expected to be named the Mirai, Bloomberg reported today.

TOKYO (Bloomberg) -- Toyota Motor Corp. is planning to name its $69,000 fuel-cell car Mirai, the Japanese word for future, a person familiar with the decision told Bloomberg.

The person asked not to be identified because the decision hasn’t been made public. The name of the car will be unveiled closer to when it goes on sale, said Danny Chen, a company spokesman, declining to comment on Mirai, which has been trademarked by Toyota in the U.S.

The maker of the Prius hybrid is betting that consumers will embrace fuel-cell cars over pure-electric vehicles, pushed by Nissan Motor Co. and Tesla Motors Inc. Toyota plans a sticker price of about 7 million yen ($69,000) for its first model based on the technology, which which go on sale in Japan before April.

The U.S. version of the vehicle, which has simply been called the FCV, is expected to go on sale in the fall of 2015 in California. Toyota hopes the vehicle will have a range of about 300 miles and that its hydrogen tank will be filled in three minutes. 

With Prius, named after a Latin word meaning to go before, Toyota remains the dominant player in the global market for hybrid vehicles that run on both gasoline and electricity. Chairman Takeshi Uchiyamada, known within the company as the father of the Prius, said in October that hybrids including Prius are a long bridge to future technologies, including fuel cells.

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