Mercedes-Benz is our hottest new viral video this week. The spot, "#ThatAMGFeeling," likens driving the CLA45 AMG to sky-diving, surfing, and staring up at the night sky -- all "indescribable" experiences. Mercedes then proposes a new term to fill the void -- AMG, which stands for "Ah My God!" The video, from Creativeland Asia, comes in at No. 3 with 604,772 views. Fiat pokes fun at its origins in "Benvenuti to the Neighborhood," in a video from Funny Or Die, the youth-oriented humor video website. The setup: A stereotypical Italian couple -- fashionable, attractive and driving a Fiat four-door -- move to suburban America to the chagrin of one middle-aged couple next door. "Bet they have a lot of hot Italian friends and they're going to have sexy pool parties every night," says the wife, as her husband runs out in his swim suit. The spot, the start of a web series, is ranked eighth by Visible Measures with 337,464 views. Also new this week is Toyota's "Prius Plug-in," ranked fifth with 454,180 views.
Empty Car Convoy
Hyundai Innocean Worldwide Seoul This week (True Reach): 2,835,717 Last week: 4
We Are Racers
Michelin, Porsche NA This week (True Reach): 742,083 Last week: 6
Mercedes-Benz Creativeland Asia This week (True Reach): 604,772 Last week: NEW
BMW Cundari Toronto This week (True Reach): 592,782 Last week: 1
Toyota NA This week (True Reach): 454,180 Last week: NEW
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 378,411 Last week: 10
History of Manchester United Shirt
Chevrolet Commonwealth// McCann This week (True Reach): 351,482 Last week: 5
Benvenuti to the Neighborhood
Fiat Funny or Die This week (True Reach): 337,464 Last week: NEW
Jaguar NA This week (True Reach): 319,474 Last week: 8
One Tank Adventure
Ford Team Detroit This week (True Reach): 296,090 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.