LETTER TO THE EDITOR

Hot, new cars help sell older cars

To the Editor:

In the story "Chrysler's 200 rollout plan: Patience pays" (June 30), Chrysler brand chief Al Gardner is quoted: "We know we've got to get rid of those cars to really see the [2015] 200 take off" alluding to leftover 2014 Chrysler 200s and Dodge Avengers.

My personal experience differs completely with that.

I have found that a hot, new product always sells the older new and used product.

Where are the experienced dealers and managers who know that to be correct?

Sometimes I marvel at people's decisions when dealing in marketing in which they have little or no exposure or real-world experience. The factory should know better.

JIM GOLDFEIN

Delray Beach, Fla.

The writer is retired. He was an auto dealer in New York.

25

Shares

Newsletters