Hot, new cars help sell older cars
To the Editor:
In the story "Chrysler's 200 rollout plan: Patience pays" (June 30), Chrysler brand chief Al Gardner is quoted: "We know we've got to get rid of those cars to really see the  200 take off" alluding to leftover 2014 Chrysler 200s and Dodge Avengers.
My personal experience differs completely with that.
I have found that a hot, new product always sells the older new and used product.
Where are the experienced dealers and managers who know that to be correct?
Sometimes I marvel at people's decisions when dealing in marketing in which they have little or no exposure or real-world experience. The factory should know better.
Delray Beach, Fla.
The writer is retired. He was an auto dealer in New York.