GM's future product challenge
Photo credit: BLOOMBERG
General Motors’ product cadence has officially escaped the post-bankruptcy doldrums.
Now the challenge is to keep it humming.
You’ll get a sense of GM’s strategy and prospects by reading the first installment of Automotive News’ annual future product series in this week’s Automotive News.
We’ll tell you what you can expect from Buick, Cadillac, Chevrolet and GMC through 2018.
It’s all part of a rollout that should see an average of 26 percent of GM’s lineup replaced over the next two model years, according to John Murphy, a Bank of America Merrill Lynch analyst. That compares with an industry average of 21 percent.
If that doesn’t seem like much of an edge, consider this: In 2012 and 2013, GM’s replacement rate was 9 percent -- half the industry average.
And whatever advantage GM holds, it may be short-lived. Murphy’s forecast has GM slipping behind the industry average after the 2016 model year.
So check out our July 21 print and digital editions. You can also stay updated on GM’s and its rivals’ product plans year-round by bookmarking our Future Product Pipeline at autonews.com/futureproduct.