The two hottest new viral videos to make our list this week occur in very different locales. BMW jumps to the No. 1 spot with "Ultimate Racetrack" by Cundari Toronto. Spoiler: The racetrack is constructed on a boat where a BMW M4 swerves dangerously close to an edge lacking any sort of guard rails. The video has 3,639,895 views. Hyundai, on the other hand, took its stunt drivers to the Californian desert to demonstrate new safety technology. In "The Empty Car Convoy," stunt people driving in a line leap out of their cars onto a padded platform being pulled alongside, leaving the cars driverless except for the leader. Said leader then proceeds to blindfold himself and take his hands off the wheel, leaving the whole pack of cars to the mercy of cruise control and lane-keeping technology. The real shock comes midway, as the automatic braking is forced to kick in or risk a six-car pile-up. The video, by Worldwide Seoul, is ranked fourth by Visible Measures with 716,083 views. Also new this week is Chevrolet's "History of Manchester United Shirt," ranked fifth with 664,044 views; Jaguar's "Virtual Windscreen" concept, ranked eighth with 364,980 views; and Jaguar's "Jaguar Gives You More," ranked ninth with 353,711 views.
BMW Cundari Toronto This week (True Reach): 3,639,895 Last week: NEW
Surprises Make Surprises
Kia NA This week (True Reach): 1,090,858 Last week: 2
2014 FIFA World Cup Brazil
Kia NA This week (True Reach): 764,250 Last week: 3
Empty Car Convoy
Hyundai Innocean Worldwide Seoul This week (True Reach): 716,083 Last week: NEW
History of Manchester United Shirt
Chevrolet Commonwealth// McCann This week (True Reach): 664,044 Last week: NEW
We Are Racers
Michelin, Porsche NA This week (True Reach): 636,789 Last week: Returnee
Lexus CHI & Partners This week (True Reach): 578,460 Last week: 5
Jaguar NA This week (True Reach): 364,980 Last week: NEW
Jaguar Gives You More
Jaguar NA This week (True Reach): 353,711 Last week: NEW
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 347,663 Last week: 4
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.