Chevrolet's spot announcing its 72 hour sale last week went viral, coming in at No. 1 on our auto brand viral video chart with 1,469,311 views. Also new this week is Lexus's "STROBE," the latest installment in the luxury brand's "Amazing in Motion" campaign. In the spot, created by CHI and Partners, a series of actors in light-up costumes simulate a single person running, jumping, swimming and contorting through the Kuala Lumpur skyline, finally landing on the roof of a Lexus. The minute-long spot comes with an companion video explaining the technology behind the shoot. "STROBE" is ranked fifth by Visible Measures with 700,532 views. Honda came in tenth with a new commercial for its 2015 Fit. It generated 270,498 views last week.
72 Hour Sale
Chevrolet Commonwealth// McCann This week (True Reach): 1,469,311 Last week: NEW
Surprises Make Surprises
Kia NA This week (True Reach): 1,273,235 Last week: 6
2014 FIFA World Cup Brazil
Kia NA This week (True Reach): 935,650 Last week: 1
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 731,557 Last week: 3
Lexus CHI & Partners This week (True Reach): 700,532 Last week: NEW
Lexus NA This week (True Reach): 626,938 Last week: 8
Transforming Your Everyday
Chevrolet Commonwealth// McCann This week (True Reach): 528,413 Last week: 4
Subaru NA This week (True Reach): 440,181 Last week: 9
Hyundai Innocean USA This week (True Reach): 285,494 Last week: 5
All-New 2015 Fit
Honda RPA This week (True Reach): 270,498 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.