Execs find big fish to fry in small pond

John Krafcik, ex-head of Hyundai Motor America, recently found a home at TrueCar.

Executives moving out of top managerial posts at carmakers are finding a nice place to land these days in the industry's high-potential digital marketing world.

John Krafcik, ex-head of Hyundai Motor America, recently found a home at TrueCar, where he is president. Now Dean Evans, former chief marketing officer for Subaru of America, has been named CEO of the software company LotLinx.

Evans, 45, left Subaru in May. At LotLinx, he succeeds Jason Knight, who stays as COO. LotLinx -- launched online in October 2013 -- links car shoppers from search engines and automotive research sites to dealership listings.

Such jobs have a lot to offer, including a possible big payday if the fledgling company flies really high someday.

It also keeps executives well-grounded in retail trends, should a carmaker come calling again.

But for guys such as Krafcik and Evans, coming out of big corporations, the freedom to operate may be the big lure.

"It's really exciting to go from a corporate job to a smaller company," said Evans.

Krafcik joined TrueCar in time for its recent initial public offering.

"It's rare to have the opportunity to help a company going through an IPO," he said. "You get a sense of how capitalism works. I probably couldn't have had that experience elsewhere."

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