Infiniti hires Porsche official as first corporate communications director

Twork has a long career in automotive communications, with stints at Porsche, Ford and GM.
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Infiniti Americas said it hired Nick Twork as director of corporate communications, a newly created position at the company, effective July 21.

Twork, 34, comes to Infiniti from Porsche Cars North America, where he was the manager of product communications. In his new position, Twork will report to Michael Bartsch, vice president of Infiniti Americas, and take on Infiniti’s corporate, brand, product and internal communications strategies in the United States, Canada, Mexico and Latin America.

“I’m extremely excited for this opportunity,” Twork said today. “I’m looking forward to working with the Infiniti team.”

Infiniti’s product line is growing by 60 percent over the next few years, according to Infiniti spokesman Kyle Bazemore. The expansion of Infiniti’s communications team “is further evidence of our plans to become an independent, global, premium automaker.”

Twork has a long career in the automotive industry, with stints at General Motors and Ford in various communication roles.

“Nick brings a wealth of experience in communications and automotive industry,” Bartsch said in a statement Tuesday. “I am glad that he is joining Infiniti Americas’ leadership team and I’m confident that Nick will play a critical role in transforming the Infiniti brand in the Americas as part of our global effort.”

You can reach Nora Naughton at nnaughton@crain.com.


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