Subaru names Jeff Walters to replace retiring U.S. sales head Cyphers

Jeff Walters: Credited for involving Subaru's U.S. sales arm in motorsports and the introduction of company-sponsored Rally Team USA in 2001.
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Bill Cyphers, a 30-year veteran of Subaru of America and one of the key executives who helped the brand’s sales skyrocket, is retiring as its senior vice president of sales.

The company appointed Jeffrey Walters to the position, effective July 1. Walters has been with Subaru since 1992, most recently as vice president of field operations. He has worked in sales, distribution and marketing, according to Subaru, a unit of Japan's Fuji Heavy Industries.

Subaru credits Walters with helping to involve the U.S. sales arm in motorsports and the introduction of company-sponsored Rally Team USA in 2001.

Cyphers will continue with the company until the end of 2014 in an unspecified capacity, Subaru said.

Cyphers began his career at Subaru in 1984 and previously had vice president jobs in sales, sales operations, marketing, distributor operations and other regional locations. He was with Subaru when it transformed itself into an all-wheel-drive brand with the 1995 Outback crossover, creating a new niche and fueling sales.

Bill Cyphers will continue with the company until the end of 2014 in an unspecified capacity, Subaru said.

He was named senior vice president of sales in May 2011.

“He led Subaru of America’s sales team through a period of unprecedented record sales growth and business success culminating in a fifth consecutive sales record for the company in 2013,” the company said.

Subaru’s U.S. sales during the first half of this year rose 16 percent to 238,008 vehicles in a market that is up 4 percent.

Tom Doll, president of Subaru of America, said: “Jeff understands the role very well, and this will allow for a smooth transition from Bill as we look to continue our business success into our sixth year of consecutive sales records.”

You can reach Diana T. Kurylko at dkurylko@crain.com. -- Follow Diana on Twitter


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