Among the new entries in our weekly roundup of viral videos, Chevrolet's tie-up with the Transformers movie franchise claimed the most viewers, while Kia's gift to young Trinidad and Tobago soccer players likely pulled at more heartstrings. Commonwealth//McCann's spot featuring the Camaro and scenes from the latest Transformers movie drew 675,802 views and came in fourth in our weekly list. Kia, meanwhile, attracted 553,967 viewers and ranked sixth with its story of poor kids, members of the Crown Trace Football Club, who won FIFA's Kia-sponsored The Power of Football Contest. Their coach received a Kia Soul, and a trip for two to the World Cup in Brazil was awarded. Perhaps the biggest surprise, however, was the gift of new uniforms, shoes and other equipment given to the club. Also new this week were Honda's cinematic video featuring the Civic Type R Concept, which came in seventh with 416,027 viewers; Lexus' LS spot highlighting its headlight technology, ranking eighth with 298,547 viewers; and Subaru at the Isle of Man TT Races, which came in ninth with 291,077.
2014 FIFA World Cup Brazil
Kia NA This week (True Reach): 2,440,705 Last week: 2
The Glorious Journey for All
Hyundai NA This week (True Reach): 1,802,210 Last week: 4
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 1,744,990 Last week: 3
Transforming Your Everyday
Chevrolet Commonwealth//McCann This week (True Reach): 675,802 Last week: NEW
Hyundai Innocean USA This week (True Reach): 647,074 Last week: 6
Surprises Make Surprises
Kia NA This week (True Reach): 553,967 Last week: NEW
Honda Civic Type R Concept
Honda NA This week (True Reach): 416,027 Last week: NEW
Lexus NA This week (True Reach): 298,547 Last week: NEW
Subaru NA This week (True Reach): 291,077 Last week: NEW
Let's All Be Futbol Fans
Kia David&Goliath This week (True Reach): 283,878 Last week: 5
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.