The hottest addition to this week’s round-up of viral videos is "Family Racer" from Hyundai. The 30-second spot, created by Innocean USA, features a little girl at the wheel in a 2015 Sonata that’s turning daredevil maneuvers in a parking lot. But the wheel turns out to be a toy mounted to her car seat. It’s her dad up front who’s entertaining her with the Sonata’s slick handling. The tag: "Make every day, less everyday." The ad comes in at No. 6 with 630,187 views. Also new this week is Nissan's "World Cup" spot, ranked No. 7 by Visible Measures with 528,550 views; Porsche's "Porsche at Le Mans 2014," ranked No. 8 with 461,308 views; and Renault's "#Under8," at No. 10 with 310,038 views.
Now With 5 Doors
MINI NA This week (True Reach): 4,105,772 Last week: 2
2014 FIFA World Cup Brazil
Kia NA This week (True Reach): 3,549,122 Last week: 4
Eyes on the Road
Volkswagen Ogilvy Beijing This week (True Reach): 3,101,201 Last week: 1
The Glorious Journey for All
Hyundai NA This week (True Reach): 2,326,833 Last week: 6
Let's All Be Futbol Fans
Kia David & Goliath This week (True Reach): 867,952 Last week: 3
Hyundai Innocean USA This week (True Reach): 630,187 Last week: NEW
Nissan NA This week (True Reach): 528,550 Last week: NEW
Porsche at Le Mans 2014
Porsche NA This week (True Reach): 461,308 Last week: NEW
Audi NA This week (True Reach): 438,137 Last week: Returnee
Renault NA This week (True Reach): 310,038 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.